Jamie and TED Bring US a Revolution

Jamie Oliver, partial cutout from book cover Jamie Oliver, revolutionary, intends to save lives though food.

His recently awarded 2010 TED prize comes with one wish to change the world. Jamie's wish:

'I wish for your help to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.'

You can watch his 21 minute TED talk.

Jamie Oliver may seem an unlikely change agent for us in Kentucky and the USA. He grew up as a working class bloke with dyslexia. Michael Moore is apparently his wardrobe assistant. Hair stylist: the Cookie Monster. Jamie builds his revolutionary headquarters in gritty places like Rotherham, England, and Huntington, WV, not in the glossy food capitals of the world. He's from Essex, England, for crying out loud - and yet when he says he loves THIS country, the USA, ahhhhh - we love him back.

Thoughts of an earlier Revolution come to mind. The same two countries were involved, Ol' England and a big land mass across the Atlantic. Some scruffy working class guys led that action, too. Motivated by a grand vision, they strayed outside the usual means of making change, used their common sense and street (trail?) savvy, and changed the world.

I'm betting on Jamie reversing the geographical direction of that earlier revolution. I'm betting he is going to win, or more accurately, help us all win back our birthright of delicious, delightful, nourishing food. Jamie's ideas are Too Big To Fail, even though right now they seem too big to realize. His charisma carries us along on the premise that we can be both righteous and light-hearted while changing the world, since he seems to have fun with food and cooking.

Jamie Oliver and the TED organization have mapped out the revolution's Macro Plan here, in case you want to finance or invent some large portion of this invigorating change process. The REAL revolution, though, depends on each of us cooking and teaching others, especially children, to cook real food grown nearby. Hundreds of thousands of us in Kentucky know exactly how to join this revolution.

More about TED

  • Its mission: Spreading ideas
  • History: "TED is a small nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design." More background here.

Idea Credit: AC, for the "Jamie Wins TED" tip. Thank you! Photo: Well, I hope it's legal! It's a badly shot portion of the Jamie's Food Revolution book cover, done by RR with PhotoBooth, in the absence of a working camera.